Demographics / Survey Results

Cleveland Home & Garden Show
February 6th - 14th, 1999
I-X Center - Cleveland, Ohio

Demographics / Survey Results:

In conjunction with Scripps Howard, Channel 5 and CTRAC Computer, a survey/questionaire was conducted of 29,000+ Show attendees. Here are the "highlights" of the survey.

PRIMARY REASON FOR COMING:

• Landscaping, Horticulture, Gardens
• New Homes, Room Additions
• Visit Commercial Displays
• Arts, Crafts, Home Furnishings
• Seminars, Workshops, Entertainment

BREAKDOWN BY AGE:

• Age 30-39
• Age 40-49
• Age 50-59
• Age 60-69

YEARS ATTENDING SHOW:

• Every Year
• First Year Attended
• Three-Four Years

MOST LIKELY PURCHASE:

• Decorating, Remodleling, Home Furnishings
• Landscaping, Horticultural Products
• New Kitchen/Bath
• New Home
• Power Equipment

WHAT "BROUGHT" YOU TO THE SHOW:

• TV & Radio
• Newspaper & Magazine
• Ticket Discount & Direct Mail

For Show Information Please Call - (216) 529-1300 or FAX (216) 529-0311